Propeller Health's inception traces back to the aftermath of a perplexing series of asthma attacks in Barcelona during the 1980s. The cause of these attacks, Soybean dust, remained elusive for eight long years, as it was not recognized as an allergen at the time.

However, CDC disease detective, David Van Sickle, envisioned a novel approach to allergen monitoring—by tracking medication usage and symptoms. Fueled by this mission, Propeller was brought to life, driven to revolutionize asthma management and empower individuals with better insights and control over their health.

Effectively managing chronic respiratory diseases extends beyond passive information reception; it demands active monitoring, close collaboration with healthcare providers, and strict adherence to medications for true control and care.

Propeller developed a connected device that breaks free the limitations imposed by asthma and COPD, empowering individuals to lead more liberated lives.

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In order to artfully communicate our narrative, we sought a pioneering approach that demanded a brand with a compatible mindset. Joining forces with Meta Design, we embarked on a journey to craft our brand story and visual identity.

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By centering on the fundamental attributes of our patients, we defined Propeller Health's purpose: delivering innovative digital health solutions to benefit patients, providers, and health systems alike.

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At the heart of our identity lies the significance of authentic representations of patients living life to the fullest. Our aspiration was to mirror the seamless and effortless nature of our product through our brand. By showcasing the diversity of our patients, we aimed to establish a connection with the diverse communities we serve.

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Through the integration of diverse elements, color schemes, and a focus on the potentials patients can achieve, we crafted a striking, pragmatic, and captivating identity for Propeller Health.